A group of former European soccer players teamed up in Egypt as part of a UN campaign to combat world hunger. They visited the UN Food and Agriculture Organization (FAO) projects in Cairo to help with fundraising and building awareness. The campaign consisted of broadcasts, concerts, and sporting events involving the media and celebrities. As one of the most popular sports in Europe, soccer has the power to reach a vast number of people. The Association of European Professional Football Leagues (EPFL) recognized this and initiated their anti-hunger campaign in October 2008. This visit was the group's first initiative towards their goal of improving nutrition and agricultural techniques in impoverished countries.
Source: UN News Centre
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