Monday, March 16, 2009

A Latte that Makes a Difference

Those of us who frequently visit Starbucks for our morning coffee fix may have already noticed a change in the store: the addition of (Starbucks) RED gift cards. This seemingly minor change is actually a significant step in the fight against AIDS. Every time a customer uses this prepaid card to make their coffee purchase, 5 cents will be donated directly towards the Global Fund to help fight AIDS in Africa. The coffee giant partnered up with singer Bono's organization last October when they created three new drinks to raise money for RED. The gift cards have been introduced to stores in January, in hopes of raising money for the cause and educating their customers about the critical issues facing Starbucks' main coffee growing region.
Source: Look to the Stars