Monday, February 15, 2010

Charity as Advertising??

More and more often many big names companies, such as Coca-Cola, Pepsi, and JP Morgan Chase are utilizing charity and advocacy work as a means to advertise amongst their consumers.

During the Superbowl that aired last Sunday, "instead of spending $20 million on a handful of 30-second spots, the firm decided to give that amount away. Under the slogan "Refresh Everything", the Pepsi Refresh campaign asks the public to vote online for charities and community groups to receive grants ranging from $5,000 to $250,000.

To learn more, follow the article written in the latest edition of The Economist.

- Tiffanie Depew

SOURCE: The Economist