Monday, October 10, 2011

Enjoy Rugby And Tackle Hunger At The Same Time

Are you a Rugby fan? Are you planning to watch this year’s Rugby World Cup? Even if you are not planning to watch, this message concerns you. With the Rugby World Cup ongoing in New Zealand, fans and followers of the sport are encouraged not only to cheer for their favorite teams but also to support the global campaign to end hunger. The ‘Tackle Hunger’ campaign is just one of several partnerships between the United Nations and different sports associations to eliminate hunger.

The campaign was launched in 2003 to finance World Food Program’s feeding programs and similar initiative around the world by using the ongoing world cup to generate more support for it. We have seen their presence in the last FIFA World Cup as well.

Various initiatives have already been taken to encourage Rugby followers to support the Tackle Hunger campaign such as, advertising boards at the stadium in New Zealand, program advertisements, and public service videos shown online, on television and in the stadium. The campaign is also using Facebook, Twitter and other social media platforms to reach out to rugby fans across the world and inspire them to donate to WFP initiatives, particularly those focused on helping famine and drought victims in East Africa. The Rugby World Cup Twitter account has more than 104,000 followers while its Facebook profile has at least 1.4 million.

The Rugby World Cup is the third-biggest sporting event in the world, after the Olympic Games and FIFA World Cup. It has an estimated TV audience of 4 billion people globally. It will be a huge success for the initiative even if only half of the Rugby fans show their support for world hunger reduction.

-Nisha Noor